Session 3:

Ancillary Revenue Management Workshop

Hotel revenue management today has a rather established business processes, expertise and even automated revenue management systems to support effective room revenue optimization. However, when it comes to managing meetings, events and other ancillary revenue streams, revenue management is still at its infancy. In this workshop we will have a look at analytics and metrics beyond rooms, discuss revenue management lever in relation to ancillary revenue and use interactive case studies.

Session 4: 

Insights into attracting the Chinese Outbound Market- Panel Discussion

This session aims to bring to light the size and opportunities with the China Outbound Market for Singapore and the regional market. Panelists will discuss-

• The potential and untapped opportunities
• The distribution landscape in China - How, where and when does the market book
• What can Singapore hoteliers do to start attracting this market