How we price is critical to a hotel’s success. It is also a subject that can generate some passionate discussions. The question becomes, how are we making these important decisions and what factors do we take into account? Whether you utilize a sophisticated price optimization system or determine your rates manually, it is necessary to make a critical assessment of the information you are using to make and validate your pricing decisions. We will explore the factors that should go into your pricing choices. We’ll also look at the internal and external pressures that become pieces of the pricing puzzle so your team can make the best decisions for your hotel.