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  • Wisdom & Wine: Group Market Deep Dive

    Oct 26
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 144 Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0in; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:Calibri; mso-bidi-theme-font:minor-latin;} WISDOM & WINE: Join HSMAI Washington DC for the first in a series of industry presentations and facilitated roundtable discussions. This month’s feature is A Deep Dive into the DC Group Market: Using Actualized Group Data to Evaluate Sales Strategies . This interactive session will present a detailed analysis of group meeting activity seen in the DC market during Q1, Q2 and Q3 of 2017, and compare those results to the same time period in 2016. After the findings are presented, a lively exchange of ideas will follow as participants consider how the group trends seen in these factual analytics apply to their hotel. Participants will leave the session… 1) ...knowing what specific segments of the group market produce the most actualized events, and which segments are on the rise allowing more strategic comparisons and evaluation of one’s own property results which may – or may not – be the same and may -or may not – be a surprise. 2) … having been given a deep dive into the Top 5 industries within the corporate market segment and then examine which of those industries produce the most actualized events and meetings in DC, and what their preferred chain scale of choice is. (Don’t be surprised to see lower chain scale hotels taking small meetings that were once the stronghold of luxury and upper upscale hotels). We will also look at changes in the Top 5 from last year to this year. Participants can then evaluate the level of sales resources their own hotels are putting toward these industries and consider if changes or adjustments in sales efforts should be considered. 3) …knowing what the average daily square footage of meeting space required is for each of the Top 5 corporate group sub-segments . This can help expand a hotel’s understanding of which area hotels are actual group competitors . It is highly possible that they may not necessarily be in your STR comp set group of hotels. Is your hotel facing a threat of losing your smaller corporate groups to some of the new smaller hotels opening in m-any cities, even if they are not in your same chain scale? Better to know now before your smaller meeting rooms start to run empty. Our Speaker - Jim VanDevender Jim is Chief Marketing Officer at Knowland which provides group data technology that helps hotels, CVBs, and other venues drive revenue with meetings market intelligence. He leads the marketing team that helps promote use and awareness of Knowland’s suite of product offerings including Insight Elite, the new innovative technology, exclusive to Knowland. Insight Elite has revolutionized group prospecting by taking away the heavy lifting of finding the best group opportunities for a hotel. This intuitive lead-generating platform proactively finds, grades, and proactively presents better-qualified group opportunities that match a property’s specific needs. Jim is an award-winning hotel industry sales veteran, having spent more than 20 years in various sales positions with Hilton, Hyatt, and Le Meridien. He was also on the planner side of the meetings industry when he was Vice President of Training and Development for ConferenceDirect and managed one of the company’s largest Strategic Meeting Management accounts. In addition, he was the Team Leader for CD’s largest team of sales associates. Jim is considered an expert in the group market and has over 17,000 Followers on LinkedIn that read his weekly blog and industry update. 144 Normal 0 false false false false EN-US X-NONE X-NONE Arlington, VA