The Hospitality Sales and Marketing Association International’s Washington, D.C., chapter, in partnership with Excella and the American Hotel & Lodging Association, will host a panel discussion June 11
entitled Building Loyalty Through Customer Experience
that will explore the art and science of the customer experience.
The event will feature three Washington-based experts: Mark Weinstein
, Hilton Worldwide senior vice president of customer engagement, loyalty and partnerships; Lauren Chewning
, Marriott International senior vice president of customer experience – insight and growth strategy; and Jamie Russo
, Choice Hotels International vice president of loyalty programs and customer engagement.
This high-level panel will share cutting-edge technologies used by top hotel brands to build loyalty, discuss the right balance between technology and human support and provide best practices for planning and implementing customer service technologies. The discussion also will delve into online and on-property technologies that delight customers and build loyalty at every interaction.Registration will open at 5:30 p.m.
at the Arlington Tech eXchange, 2300 Wilson Blvd., Suite 610, Arlington, Virginia. A networking reception beginning at 5:30 p.m
. will be followed by the hour-long panel discussion at 6:30 p.m.
and another opportunity at 7:30 p.m. to network
with attendees representing hotel brands, management companies and owners as well as technology companies.The event is free.
Complimentary parking will be available in the building garage (enter on North Adams Street between Wilson and Clarendon boulevards). The Arlington Tech eXchange is near the Court House Metro Station, served by the Orange and Silver lines.#hospitality