HSMAI’s Adrian Awards Reception and Gala, February 23, 2015, is the pinnacle event to recognize inspiring best practices in sales and marketing for the hospitality industry. This multifaceted-event celebrates lifetime achievement; award-winning approaches to advertising, public relations, and digital marketing; and the teams that make it all happen. This black-tie networking extravaganza allows key constituents within the hospitality industry to connect with one another. With an anticipated crowd of nearly 1,000, it is a networking and celebratory event unlike any other.