In attempts to attract more group business, directors of sales and marketing invest in photography, copywriters, designers, to develop gorgeous printed materials to send to prospects in hopes of gaining their attention. All of that requires significant amounts of precious marketing dollars. Once the piece has gone through all of the committees and design changes, it is placed at the mercy of a mailing list that may be less than accurate. With all of that money invested in the marketing piece, how much time and effort is invested the
list you are using?