Social media has been getting all the hype and attention for going on what seems like a decade now...well it is close to that. It has come at the expense of email marketing with some even saying that email is dead. Is it? A recent study may cause you to reconsider email as a tool, perhaps even primary tool, for connecting with your customers.
http://www.marketingprofs.com/charts/2013/10951/marketers-undervalue-email-overvalue-personalization
How has your use of email changed since the onslaught of social media?
Do you have a success story about how you've used email recently?
Share your comments with us.