Welcome to HSMAI South Florida, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing and optimizing revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our monthly educational and networking events.

HSMAI South Florida

coming up next


October 26, 2016:

3 Steps To Turn Your Stress Into Strength
Mondrian South Beach


November 17, 2016:

HSMAI Hospitality Awards Gala 
Hyatt Regency Pier Sixty-Six




upcoming Americas Region Events

chapter social media quicklinks


hsmai quicklinks


featured board members

HSMAI South Florida success is not possible without a great group of volunteers, our board of directors. Each month we will feature one leader on our board whose service to the chapter has gone above and beyond. 

February 2016:  Danielle Bulemore - Associate Market Manager South Florida at Expedia, Inc.

Danielle is an Associate Market Manager with Expedia for the Palm Beach and Fort Lauderdale markets. As an Associate Market Manager, she is able to apply her analytical way of thinking with her passion for the Hospitality Industry to consult with area hotels on their production with Expedia.

Originally from Michigan, Danielle attended Michigan State University, where she majored in Hospitality Business. At Michigan State, she was very active in her sorority, Delta Gamma, and Order of Omega, a leadership honor society for members of Fraternity & Sorority organizations.

Danielle has worked in many different aspects of the Hospitality world, including Event Management and F&B Management. She did not discover her love for Revenue Management until she was working as a Group Reservations Manager at a boutique hotel in Chicago. In moving to South Florida, Danielle then was able to find a similar position under Kerzner Inc., the parent company for the Atlantis in the Bahamas, which lead her to her current position with Expedia.

She was thrilled to join HSMAI and serve on the Board of Directors as the Director of Digital Marketing.

Outside of her day job and HSMAI events, Danielle enjoys running with her husband Danny and spoiling their puppy, a goldendoodle named Beaux.


new member spotlight

HSMAI South Florida welcomes
the following new members to its family:

Angela Lasky, Priceline.com Hotel Group
Bob Magliozzi, Cendyn
Carolina Mejia, Florida International University
Christopher Regalado, RevMar Digital
Claudine Gallagher, ABC Global Services
David Fine, PGA National Resort & Spa
David Friedberg, Riverside Hotel On Las Olas Boulevard
Denise Leon, Kimpton Hotels and Restaurants
Eric Beckman, Florida International University
Erin Pilot, Eau Palm Beach Resort & Spa
Eva Hill, Eau Palm Beach Resort & Spa
Flor Rodriguez, Marlin Hotel
Iris Acosta, Menin Hospitality
Jiaxian Zou, Florida International University
John Bradway, Eau Palm Beach Resort & Spa
Kimberly Thompson, Florida Atlantic University
Laura DePalma, Eau Palm Beach Resort & Spa
Lauren Bercaw, Expedia
Leah Rondinelli, Florida Atlantic University
Ling Yi, Florida International University
Lizzie Courey, Waterloo Hotel Management
Lori Block, Cendyn/ONE
Lori Johnson, Cendyn/ONE
Mark Neter, Revcaster
Michael Oakes, Eau Palm Beach Resort & Spa
Miranda Zhao, Florida International University
Noelani Berkholtz, Tambourine
Paula Casas Arencibia, IHG
Pierral Fontil, Florida International University
Rachel Zamora, Naples Grande Beach Resort
Rafael Cardozo, Tambourine
Reshad Asgarali, Kimpton Hotels
Rodrigo Martinez, Setai Hotel Miami/The
Ross Stein, Cendyn/ONE
Stacie Hallinan, Eau Palm Beach Resort & Spa
Steve Hess, Benbria
Tasha Joseph, Florida International University
Tery Soriano, InterContinental Hotels Group
Tijs Klerx, Viceroy Miami
Tim Sullivan, Cendyn/ONE
William Tullmann, UVI (Sandals Beaches Resorts)
Xavier Lividini, Thor Hospitality Group

thank you to HSMAI South Florida sponsors