Customer Experience Innovation: Mind you

presented by
Andrew Czaplewski, Ph.D.
University of Colorado, Colorado Springs

11:30am |Registration/Networking
12:00pm | Lunch and Program

Customer experience is the new competitive battlefield and the most effective way to differentiate your business in the marketplace.  If your organization sells and markets an intangible service, the core of your business is People, Process and the Tangible Cues customers use to form their opinions.  Drawing on concepts from positive organizational behavior and customer experience management, this program will provide you with three key take-aways:

• Practical internal marketing tactics that will help you leverage the People element for delivering great customer experiences
• Tools for mapping your Process for customer experience improvement and innovation
• A strategic perspective on the connection between Tangible Cues and customer perception.