2014 HSMAI Digital Marketing Webinar Series: This 5-part webinar series, brought to you by HSMAI’s Digital Marketing Council and HSMAI University, will explore the top issues in digital marketing in 2014 and offer effective strategies and tactics to inspire your organization’s digital marketing efforts. 1: Digital Marketing for Hotels: The good, the best...and the practical April 23, 2014 ♦ 1:00 - 2:00 pm Central As the first quarter comes to a close, it’s appropriate to ensure that your 2014 plans are aligned with key digital marketing trends. You clearly have your 2014 budgets allocated for the year, but in this face-paced world of digital marketing, things change quickly and you need to adapt if you’re not solidly headed in the right direction. This webinar will discuss critical areas of focus based on the results of the 2014 HSMAI Digital Marketing Benchmark Survey, a project of HSMAI’s Digital Marketing Council
04-23-2014 | 13:00 - 14:30 CT Minneapolis MN
Social media has been getting all the hype and attention for going on what seems like a decade now...well it is close to that. It has come at the expense of email marketing with some even saying that email is dead
10-part Revenue Management series 8: Help! The Cost of Turnover in Revenue Management is Killing My Business October 29, 2013 ♦ 2:00-3:30 pm EST Turnover is a costly and unavoidable fact of life in any business. But turnover in the revenue management department is especially painful and detrimental to the success of a hotel operation. To better manage it, and reduce it, hotel leaders must understand the true cost of turnover in revenue management alongside the value of retention, as well as the drivers of resignation among revenue managers. By applying industry best practices your hotel will better retain and develop your current talent
10-29-2013
In an effort to help the industry make budget decisions using data-driven information, HSMAI NC’s next meeting feature speakers from VisitNC & STR to present historical tourism data, review current lodging & travel trends, and forecast trends looking forward into 2018. Between general sessions, there will be discipline-speific roundtable discussions about address challenges you are facing and best practices. We invite you and your general manager, revenue, sales, and marketing leadership to join us
09-21-2017 | 10:30 - 14:00 ET Durham
02-24-2014 - 02-23-2014
01-28-2013
3: Revenue & Yield Management "Best Practices" Have Failed May 22, 2014 ♦ 2:00 - 3:30 pm Eastern The hotel industry is at a crossroads. Commissions paid to distribution partners are growing at twice the pace of revenue and the rebound of average daily rate has been low and slow. Traditional revenue management associated with best available rate (BAR) pricing, managing to budgets, and other antiquated approaches have benefitted intermediaries and metamediaries at the expense of hoteliers. Join this important discussion to learn how you can tackle these distribution complexities, regain competitiveness and control of your bottom line, and preserve profitability
05-22-2014 | 13:00 - 15:00 CT Bloomington MN
Based on your feedback on our host hotel from meeting space to menus to overall service, we know we chose the right venue, the incredible Venetian/Palazzo and the city of Las Vegas!
Who has time to reinvent the wheel? In your role, you are often faced with questions, issues, or projects that you have not previously faced, but that doesn't mean your peers haven't. As an HSMAI member, you can get (and give) best practices, tools, and templates that you need today – in the Fueling Sales, Inspiring Marketing, and Optimizing Revenue sections of the HSMAI Knowledge Center . Check out this ever-growing , one-stop virtual warehouse of resources fueled by the HSMAI Foundation that can make your newest project easier to get off the ground. Examples of current content include: Sample job descriptions Sample bonus plans Sales blitz planning and tracking templates Group booking pace report worksheet Marketing plan templates Marketing strategy worksheet Forecasting tool Future demand strategy analysis worksheet Please help grow this library of invaluable tools and templates
6: Recruiting, Developing and Retaining the Revenue Management Talent You Need September 10, 2014 ♦ 1:00 - 2:30 pm Central Acquiring and retaining good revenue talent is one of the industry’s biggest challenges today. It is imperative to find revenue professionals who can think about the big-picture, focus strategically while acting tactically, demonstrate business acumen, educate team members at all levels, persuade key executives, motivate others, provide expert analysis, make sounds decisions…just to name a few of the must-have skills and abilities. Getting it “right” is critical to the success of the profitability of the organization, which means finding the right revenue manager is essential! Learn best practices from industry leaders to find, develop, and keep, the best talent to fill your revenue management roles, and your leadership pipeline
09-10-2014 | 13:00 - 14:30 CT Minneapolis MN