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Bleisure: The Blurring Lines in Customer Segmentation
presented by Duetto and Kalibri Labs
The lines between business and leisure travel are blurring. Social sharing and technology developments are making that fuzzy border even more difficult to define, whether it’s travelers wanting access to the same tools for business travel that they have at home, or extending trips for leisure purposes.
Blurring, or the gradual intermingling of professional and personal activities, is a global trend that is transforming the organization of private and work lives. Frequent travelers are always connected and as a result, are blurring the frontiers between work and personal life.
Join HSMAI San Diego as we explore what the industry as a whole must do to keep ahead of this behavioral curve and provide the service and amenities customers are looking for.
Tuesday, April 28, 2016
11:00 AM - 01:30 PM
Double Tree Hotel Circle
1515 Hotel Circle South, San Diego, CA 92108