Why has metasearch become such a hot topic?
Slim margins and complex technology have turned travel metasearch into a contact sport. Identifying the winners and
losers in this space takes a keen understanding of the economics and mechanics that power these businesses.
Over the last few years Metasearch has been booming, from Priceline’s acquisition of KAYAK to Expedia’s purchase of Trivago.
Join HSMAI San Diego as we explore this concept and more with our friends and partners from TripAdvisor and Expedia.
You will also hear from a local hotel Marketing Director for her take on how the emerging market has impacted her strategies.
We will be in the San Diego Ballroom with registration and networking in the Garden Terrace. These are located on the 4th floor.
11am-12pm – Registration and Networking
12pm-1pm – Lunch and presentation
1pm-1:30 – Q&A and program end