Where:
Hilton
Minneapolis/St. Paul Airport
3800 American Blvd East
Bloomington, MN 55425
Driving
Directions
When:
Thursday, February 27 2014 from 1:30 PM to 4:30 PM CST
Add to my calendar
Our Event Sponsors:
Hilton
Minneapolis/St. Paul Airport Mall of America, and Bloomington
CVB.
The Hilton
Minneapolis/St. Paul Airport Mall of America hotel is located in the
Twin Cities suburb of Bloomington, Minnesota - 3 miles from the
Minneapolis St. Paul International Airport (MSP) , 1 mile from Mall of
America, Nickelodeon Universe, American Girl Store, IKEA and easily
accessible to all Twin Cities area attractions.
The Bloomington
Convention & Visitors Bureau is the marketing arm for Bloomington,
Minnesota, and aggressively markets the city, area attractions, and the
surrounding communities to visitors around the world. Home of Mall of
America®, Bloomington is located adjacent to Minneapolis and St. Paul
just minutes from the International Airport, and is a premier
destination for meetings, conventions and tourism.
HSMAI Minnesota
www.hsmai.org
Click Here For Membership Information
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Hello,
We're
excited to announce our 2014 session of Mining for Virtual Gold:
Targeted Prospecting via the Web! As salespeople are looking for new
leads to fill their pipeline for 2014 and beyond, Mining for Virtual
Gold will give you the skills and show you the tools to prospect
more efficiently and with greater results allowing you to dig
up new leads and sales opportunities.
Attendees will
learn how to find:
- Groups
putting their 2014-15 calendars together and call them before they
book with a competitor!
- Business
for specific market segments
- Business
for specific months
- Groups
from competitive cities
- Groups
paying the rates you desire
- Business
by group size
- Business
by industry
- Corporate
business through hundreds of databases and searching for contact
names using search engines
- Great
travel tools to share with current and potential clients. Show
your clients how to save money! This makes them happy and gives
you a reason to call them each month with new cost saving sources.
This training is
designed to enable you to:
- Determine
where to start searching, taking into consideration market
segments, industry opportunities and time of year. You will learn
to "think" differently when setting up the search.
- Learn
tips and tricks to simplify using search engines to get desired
information more quickly.
- Have an
enhanced awareness of the tremendous resources available on the
Internet for development of new business.
- Work
efficiently and accurately on the internet, utilizing time saving
methods.
Workshop
Takeaways: To maximize the hands-on
and retention of this course, it
is recommended that attendees bring a laptop computer or tablet with
wireless internet connectivity. If you are unable to bring a laptop the
organizers ask that those bringing computers to double up.
- All
attendees will receive seminar course materials
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Advance
reservations required.
Register early as space is limited.
REGISTRATION
DEADLINE: 2/25/14
Registration
fee:
- HSMAI
Members - Free with paid and current membership in HSMAI.
- Non-HSMAI
members - $75 register by 2/25/2014
Groups of up to 5 can receive the group rate of $300 (a
$75 savings). Please register everyone from your group at the same
time.
Sincerely,
Jenny Heger
HSMAI Minnesota Chapter
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About
our Speaker
Lisa
Barham, a native Texan, a business and marketing major from Lamar
University, in Beaumont, Texas, has been in the hospitality industry
for more than 18 years.
She started her
sales and marketing career while working for Metro Hotels. During the 8
years that she worked in the hotel industry, she worked primarily in
the corporate office, developing and facilitating sales and marketing
programs for 33 hotels.
Initially a reader
board service, Hotel Resources is today a company offering
multi-faceted support for hotels sales and marketing. Services include:
reader board services in 4 major markets, organizing telemarketing
campaigns & sales blitzes, Internet competitive research,
competitive market analysis and teaching internet prospecting workshops
for the hospitality industry.
Founded by Lisa
Barham, the company's clients include every major brand hotel company
and hundreds of independents as well as CVB's and AV Companies. For
more information on Hotel Resources, visit their website at www.hotelresources.com.
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