Mining for Virtual Gold: Targeted Prospecting via the Web Workshop

When:  Feb 27, 2014 from 13:30 to 16:30 (CT)



Mining for Virtual Gold:
Targeted Prospecting via the Web Workshop

Where:

Hilton Minneapolis/St. Paul Airport
3800 American Blvd East
Bloomington, MN 55425

Driving Directions

When:
Thursday, February 27 2014 from 1:30 PM to 4:30 PM CST
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Our Event Sponsors:

Hilton Minneapolis/St. Paul Airport Mall of America, and Bloomington CVB. 

 

The Hilton Minneapolis/St. Paul Airport Mall of America hotel is located in the Twin Cities suburb of Bloomington, Minnesota - 3 miles from the Minneapolis St. Paul International Airport (MSP) , 1 mile from Mall of America, Nickelodeon Universe, American Girl Store, IKEA and easily accessible to all Twin Cities area attractions.

 

 

The Bloomington Convention & Visitors Bureau is the marketing arm for Bloomington, Minnesota, and aggressively markets the city, area attractions, and the surrounding communities to visitors around the world. Home of Mall of America®, Bloomington is located adjacent to Minneapolis and St. Paul just minutes from the International Airport, and is a premier destination for meetings, conventions and tourism.

 


HSMAI Minnesota

 

   

 

www.hsmai.org

 

Click Here For Membership Information

 

 

 

Hello,

We're excited to announce our 2014 session of Mining for Virtual Gold: Targeted Prospecting via the Web! As salespeople are looking for new leads to fill their pipeline for 2014 and beyond, Mining for Virtual Gold will give you the skills and show you the tools to prospect more efficiently and with greater results allowing you to dig up new leads and sales opportunities.

    

Attendees will learn how to find:

  • Groups putting their 2014-15 calendars together and call them before they book with a competitor!
  • Business for specific market segments
  • Business for specific months
  • Groups from competitive cities
  • Groups paying the rates you desire
  • Business by group size
  • Business by industry
  • Corporate business through hundreds of databases and searching for contact names using search engines
  • Great travel tools to share with current and potential clients. Show your clients how to save money! This makes them happy and gives you a reason to call them each month with new cost saving sources.

This training is designed to enable you to: 

  • Determine where to start searching, taking into consideration market segments, industry opportunities and time of year. You will learn to "think" differently when setting up the search.
  • Learn tips and tricks to simplify using search engines to get desired information more quickly.
  • Have an enhanced awareness of the tremendous resources available on the Internet for development of new business.
  • Work efficiently and accurately on the internet, utilizing time saving methods.

Workshop Takeaways:  To maximize the hands-on and retention of this course, it is recommended that attendees bring a laptop computer or tablet with wireless internet connectivity. If you are unable to bring a laptop the organizers ask that those bringing computers to double up.

  • All attendees will receive seminar course materials

Register Now!

 

Advance reservations required. 
Register early as space is limited.

REGISTRATION DEADLINE: 2/25/14

 

Registration fee: 

  • HSMAI Members - Free with paid and current membership in HSMAI.
  • Non-HSMAI members - $75 register by 2/25/2014

Groups of up to 5 can receive the group rate of $300 (a $75 savings). Please register everyone from your group at the same time. 

Sincerely,

Jenny Heger

HSMAI Minnesota Chapter

 

 

About our Speaker

Lisa Barham, a native Texan, a business and marketing major from Lamar University, in Beaumont, Texas, has been in the hospitality industry for more than 18 years.

She started her sales and marketing career while working for Metro Hotels. During the 8 years that she worked in the hotel industry, she worked primarily in the corporate office, developing and facilitating sales and marketing programs for 33 hotels.

 

Initially a reader board service, Hotel Resources is today a company offering multi-faceted support for hotels sales and marketing. Services include: reader board services in 4 major markets, organizing telemarketing campaigns & sales blitzes, Internet competitive research, competitive market analysis and teaching internet prospecting workshops for the hospitality industry.

 

Founded by Lisa Barham, the company's clients include every major brand hotel company and hundreds of independents as well as CVB's and AV Companies. For more information on Hotel Resources, visit their website at www.hotelresources.com.

Location

Hilton Minneapolis/St. Paul Airport
3800 American Blvd East
Bloomington, MN 55425

Contact

Jenny Heger
651-228-3813
jheger@saintpaulhotel.com