2014 HSMAI Digital Marketing Webinar Series:
This 5-part webinar series, brought to you by HSMAI’s Digital Marketing Council and HSMAI University, will explore the top issues in digital marketing in 2014 and offer effective strategies and tactics to inspire your organization’s digital marketing efforts.
1: Digital Marketing for Hotels: The good, the best...and the practical
April 23, 2014 ♦ 1:00 - 2:00 pm Central
As the first quarter comes to a close, it’s appropriate to ensure that your 2014 plans are aligned with key digital marketing trends. You clearly have your 2014 budgets allocated for the year, but in this face-paced world of digital marketing, things change quickly and you need to adapt if you’re not solidly headed in the right direction.
This webinar will discuss critical areas of focus based on the results of the 2014 HSMAI Digital Marketing Benchmark Survey, a project of HSMAI’s Digital Marketing Council. The survey is based on over 200 respondents from the hospitality industry and provides an excellent basis to compare your property and its digital marketing efforts to others.
Take into consideration some of the sample benchmarking questions benchmarking survey and then register for the event to hear the complete story and impact on the industry.
- *Percentage of hotels with a dedicated Social Media Manager
- *On average, how much traffic are you seeing on your hotel’s website
- *Typical conversion ratios on hotel website
- * Relative to total traffic, percentage coming from mobile
Join us for this live webinar, featuring industry leaders who will review results from the HSMAI Digital Marketing Benchmarking Study and discuss implications for hotel marketers in 2014.
Event Location and Registration information coming soon!