April 30, 2013 ♦ 1:00-2:30 pm Is social media the next frontier for revenue management? Or simply noise and distraction? What strategies or tactics can hotels employ to capture incremental revenue without diluting other channels or profitable customer segments?
Recent studies have shown there is a strong correlation between high scores on review sites and OTAs and higher RevPAR. Similarly, effective marketers are learning how to cultivate their audiences on Facebook, Twitter etc. to create profitable campaigns.
We will discuss the merits of social media, how it is already impacting revenue management at both the property and corporate levels, and give relevant examples of how to use social media as part of your revenue management strategy.
Hosted by HSMAI Americas April 30th - December 17th, 2013