THE HUMAN BRAND

When:  Sep 19, 2013
​THE HUMAN BRAND:
How We Relate to People, Products & Companies

Join HSMAI Maryland for Networking, Breakfast and a timely presentation by customer loyalty expert, Chris Malone, to learn why we choose companies and brands that we do.

People everywhere describe their relationships with brands in a deeply personal way -
We hate our banks, love our smartphones and think the cable company is out to get us.
What's actually going on in our brains when we make these judgments?

Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.  We see companies and brands the same way we automatically perceive, judge and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers.

As customers, we have a right to expect relational accountability from the companies and brands we support.
  • Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands
  • Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more
  • Draws from original research, evaluating over 45 companies over the course of 10 separate studies

This program will teach you how and why we make the choices we do, as well as what it takes for your company and brand to earn and keep customers loyal in the digital age.


Each attendee will receive a copy of Chris' soon to be released book
THE HUMAN BRAND:
How We Relate to People, Products, & Companies


Breakfast Meeting
8 - 9:30 AM
   
8 - 8:30 AM
Registration, Networking &
Continental Breakfast
 
8:30-9:30 AM
Program

Where
Embassy Suites
(Formerly Tremonts Grand) 
222 St. Paul Place
Baltimore, Maryland  21202

Cost
By September 16th
Members  $35
Non Members $50

After by September 16th
Members  $45
Non Members $60


Location

Embassy Suites and Grand Historic Venue
225 N. Charles Street
Baltimore, MD 21201

Contact

Eileen White
541-298-2330
maryland.hsmai@gmail.com