Vail Ross, CMHS
Senior Vice President of Global Business Development & Marketing, STR
Vail Ross is Senior Vice President of Global Business Development & Marketing for STR (STR, Inc.). STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.
Ms. Ross is responsible for the overall coordination, functional management and leadership of the business development and marketing strategies for STR. Along with hotel specific sales and marketing, Ms. Ross’ efforts are directed towards expanding relationships with third party vendors by promoting new products and services. She is often featured as a guest speaker at international, national, regional and state conferences. Ms. Ross is the Past Chair for the AH&LA Women In Lodging (WIL) Executive Council, Past Chair for the HSMAI Foundation Board of Directors. An active member of the Destinations International Foundation Board of Directors, a member of the HSMAI Americas Board of Directors, member of the HSMAI Las Vegas Advisory Board, member of the Greater Nashville Hospitality Association Board of Directors, and a member of the Women’s Political Collaborative of TN. She is the recipient of the 2013 American Hotel & Lodging Association John Whitaker Award.
Prior to joining STR, Ms. Ross was the Director of Membership Development for the Tennessee Hotel & Lodging Association (now Tennessee Hospitality Association) and the Greater Nashville Hotel & Lodging Association. Ms. Ross holds a Bachelor of Science degree from Western Kentucky University in Political Science and Environment Studies. She resides in Nashville, TN with her husband.