HSMAI Illinois Chapter ~ The Impact of Social Media on Your Hotel's Performance

When:  Mar 26, 2013 from 11:00 to 13:30 (CT)

HSMAI Illinois Chapter Presents ~ The Impact of Social Media on your Hotel's Performance

Recent studies have shown there is a strong correlation between high scores on review sites and OTAs and higher RevPAR. The Illinois Chapter of HSMAI is excited to have Chris Anderson an associate professor at the Cornell School of Hotel Administration and Jeff Weinstein the Editor of Hotels Magazine talk about how the lodging industry has been influenced by social media. Chris’ research on the impact of social media on lodging performance leads our industry to ask very important questions. Jeff and Chris will lead the discussion to help us understand and question many aspects of how our customers make their buying decisions.



§ Learn at what at point Social Media plays the most important role in the purchase decision process.

§ How TripAdvisor may be impacting your Hotel’s performance more than you know…

§ Is your pricing consistent with your value proposition? How do you know?

§ What’s the monetary value of your online reputation?

§ How is your ADR impacted by your customer satisfaction score?



Come join us for an incredible lunch and learn opportunity at the James Hotel.

Agenda: 

11:00 am - 11:30 am Registration and Networking

11:30 am -1:30 pm Lunch and Learn

***THANK YOU TO OUR EVENT SPONSOR ~ micros Ecommerce***

Location

The James Hotel
55 East Ontario
Chicago, IL 60611

Contact

Melissa Garski
847-363-6458