HSMAI-GA April Luncheon

Creating an Apple-like Hospitality Experience

Mike's presentation will review Apple's phenomenal success and break it down into bite-size bits. The Apple brand hasn't earned its place next to Coca-Cola for doing just one thing well-it does hundreds of things well--at the same time. Just like a hotel or destination resort, the devil is in the details.

Mike will expose some of Apple's secrets in a format you can apply at your hospitality brand. You will find out what makes the strong emotional connection with customers, how seemingly expensive activities actually save the company, and how Apple made their store showrooming-proof. Mike's presentation will deepen your understanding of customer experience- way beyond the connection between cookies at the front counter and REVPAR.

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