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welcome to hsmai florida keys

Welcome to HSMAI Florida Keys, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing and optimizing revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our monthly educational and networking events.

ro2win - revenue optimization e-course



The Hospitality Sales and Marketing Association International and the Institute for Hospitality and Tourism Education and Research at Florida International University are introducing RO2Win, an online revenue optimization course for hospitality professionals,that trains a team to optimize every opportunity to increase hotel revenue.

RO2Win presents concepts and tactics in an innovative and engaging format, using animations and in-depth interviews with experts. From sales and marketing to the on-property guest experience, RO2Win teaches each and every team member the power of revenue optimization, cross selling and upselling.

hsmai sales2win

Sales2Win logo

HSMAI University is introducing a series of self-paced online training programs for sales professionals who are looking to evolve into better businesspeople who take a more strategic and consultative approach toward customer interactions. Sales2Win will include distinct, in-depth sales education programs beginning with Account Management. The next components to be offered will be Select Service Selling for General Managers and Sports Sales. Other components planned include Inside Sales, Regional Sales, Catering Sales, Strategic Account Management, and Destination Sales.

hsmai rocet

 

Fuel your revenue management future with this fast-paced one-day program from HSMAI, producer of the annual industry-leading Revenue Optimization Conference (ROC). Coming to Denver, Nashville, and Minneapolis in August 2016, ROCET will deliver tactical, strategic, and leadership insights for hotel revenue managers. Recommended also for the full hotel executive team to help develop a collaborative total hotel revenue strategy.

Agenda   ι   Registration   ι   Speakers

ROCET Summer 2016 Series

Denver – Monday, August 8th, 2016

Nashville – Wednesday, August 10th, 2016

Minneapolis – Friday, August 12th, 2016

chapter events

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social media quicklinks

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new member spotlight

Join us in welcoming the following new members
to the HSMAI Florida Keys family:


Charlene Chen | Cornell University
Jodi Novosel |  ​Santa Maria Suites

renewing member spotlight

Thank You to the following renewing members
of the HSMAI Florida Keys family:


Megan Coccitto | Southernmost Hotel Collection
Rozsa DiMando | Southernmost Hotel Collection
Michael Dwyer | Southernmost Hotel Collection
Diane Eliopoulos | Hard Rock Cafe' Key West
Radka O'Hearn | Southernmost Hotel Collection
Victoria Petzold | Southernmost Hotel Collection

membership benefits

Please CLICK HERE for a copy of our
Member Benefits presentation

1st annual southernmost culinaire extraordinaire


 THANK YOU TO OUR SPONSORS!