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By attending the HSMAI Revenue Optimization Conference! Agenda Highlights: » Industry's Economic Outlook: Engage in this discussion of the macro- and micro-economic trends that will impact hotel performance over the next 18 months. » The Era of Disruption: Whether in sales, marketing or revenue management, much has turned upside down with the leading indicator of the altered business-scape the continual transformation of the buying cycle. » Translating Analysis into Action: Bart Queen will share key techniques and give you the insights you need to better communicate your messages clearly, concisely, and powerfully. ...
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Slowing down and doing these five things will save you money and stress if you are considering hiring a marketing partner. http://www.sideqik.com/together-marketing/five-things-to-do-before-looking-for-a-marketing-partnership
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Thank you for joining us at the 2014 HSMAI Mike Leven Leadership Conference at the remarkable Venetian/Palazzo Hotel & Resort. Based on your feedback on our host hotel from meeting space to menus to overall service, we know we chose the right venue, the incredible Venetian/Palazzo and the city of Las Vegas! Thank you to Robert Rippee, Jack Easdale, Ernest Stovall, John Montes, Christian Tovar, Trisha Boggs and the entire magical hotel team at the Venetian who helped us source, plan and execute a great event. From Andrea Clarke, SES, to Brian Pifer, Encore, to Denise Carrison and Eric Hoffend at Freeman to our generous partners, Rainmaker, Las Vegas ...
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HSMAI - Virginia Chapter Introduces the “HOSPITALITY DIGITAL MARKETING TRAINING AND CERTIFICATION PROGRAM” FREE to HSMAI Virginia Chapter Members Check out our Special Packages, and get started earning your CHDM (Certified Hospitality Digital Marketer) TODAY! Package A : $775.00 FREE! HSMAI Digital Marketing Webinar Series This 5-part webinar series, created by HSMAI’s Digital Marketing Council and HSMAI University, will explore the top issues in digital marketing in 2014 and offer effective strategies and tactics to inspire your organization’s digital marketing efforts. ...
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What is SMM and why it is of critical importance to meeting planners? Reasons why I believe it is having a critical impact on hoteliers include 65% of SMM advocates use preferred supplier agreements; 38% use internal. centralized procurement;and 30% use automated meeting approval process.Notice how much automation is being utilized. There are other critically important data points in an article on Conference & Incentive Travel that should make every hotel salesperson ask vital questions about how their role is changing because of SM
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Despite the millions of users on Facebook and the rest of social media, email remains one of your most effective and cost-effective tools for communicating to your customers and prospects. Below is a link to Blog post by Incite Response who manages HSMAI VA's eNewsletter. Read it for valuable information about how to get the most out of your email campaigns by making sure they are readable and user-friendly to all types of screens. http://www.inciteresponse.com/portfolio-view/device-responsive-email-marketing/
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We all receive them. And often it is several times a day and a flood in a month. How many times have you thought, "I wonder if these are real?" You know what I'm talking about, those emails that look like this: "Hey there, I was doing my regular online research and noticed your site www.yourhoteldowntown.com isn't as high up in the rankings as it could be, plus it has some website errors. Fixing these errors alone would increase your Google rankings a little. Here's a report of errors on your site: http://validator.w3.org/check?uri=www.yourhoteldowntown.com I have been an SEO/Web Design expert for the past 5 years and have started to provide services at ...
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Last year's surprise food was Cronuts. What will it be this year? Register for "Sell the Sizzle!" and you'll get an inside peek at the new food and beverage trends for 2014 and how to implement them to increase your catering and food and beverage revenue streams. Here is a primer for you from the Food Network; how many of these are you thinking of putting on your menus?
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This was a recent blog post by HSMAI VA's email and social media sponsor on how they worked with the Pier 2620 Hotel in San Francisco to grow the hotel's fanbase pretty dramatically in just three months. http://www.inciteresponse.com/portfolio-view/how-to-get-followers-on-facebook/
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An important blog post about recent upgrades to Facebook and how the hospitality industry can optimize them. (Contributing author, Debbie Miller, is a member of the social media team at HyperDisk Marketing, Inc.) http://maximizesocialbusiness.com/how-the-hospitality-industry-can-optimize-facebooks-newest-features-9485
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In attempts to attract more group business, directors of sales and marketing invest in photography, copywriters, designers, to develop gorgeous printed materials to send to prospects in hopes of gaining their attention. All of that requires significant amounts of precious marketing dollars. Once the piece has gone through all of the committees and design changes, it is placed at the mercy of a mailing list that may be less than accurate. With all of that money invested in the marketing piece, how much time and effort is invested the list you are using?
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You were personally involved in developing your website. It is very close to you. Does that jade your opinion of it? How do your customers feel about it? How can you know? Google now offers you a Google Website Survey Tool to find out just that information.
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Did you know that research indicates there is a gap between what hoteliers think is important to customers and what is actually important to them? Realizing and bridging this gap can lead to increased revenue and lessen the drive for more amenities. But where to start? You may want to start wit these Five Factors .
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Social media has been getting all the hype and attention for going on what seems like a decade now...well it is close to that. It has come at the expense of email marketing with some even saying that email is dead. Is it? A recent study may cause you to reconsider email as a tool, perhaps even primary tool, for connecting with your customers. http://www.marketingprofs.com/charts/2013/10951/marketers-undervalue-email-overvalue-personalization How has your use of email changed since the onslaught of social media? Do you have a success story about how you've used email recently? Share your comments with us.
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Google+ is going to be two years old on June 28 and I bet most if not all of you aren't even using it. Why should you! It isn't relevant right? It doesn't drive traffic to your site does it? First of all, Google+ can be viewed as a stealth weapon. The real value of it is not readily apparent. Here are a few indicators of that. 1. As of Jan. 31, 2013 G+ had more ACTIVE users than Twitter making it the second largest social network after Facebook 2. G+ can and does impact your search visibility! Below you will find a link to several excellent tips for using it to increase your rankings on Google http://kimgarst.com/how-google-can-get-you-top-organic-ranking-for-high-traffic-keywords
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Wingate by Wyndham Cordova / Memphis is seeking an Executive Housekeeper. Contact Burk at 2270 N Germantown Parkway, Memphis, TN 38016 Phone: 901-386-1110 Fax: 901-386-8801 E-mail: wingateinnmem@
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Tunica Convention & Visitors Bureau Job Title: Sales Manager The ideal candidate will have a four-year degree from an accredited university and/or minimum of five years of CVB, Hotel or applicable hospitality industry sales experience. The candidate will demonstrate solid career advancement with a proven track record of achieving established organizational sales goals. In this hands-on organization you will need the ability to prioritize activities and to handle multiple responsibilities within given time frames. You must possess excellent communication skills with the ability to make oral and/or written presentations to ...
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Who has time to reinvent the wheel? In your role, you are often faced with questions, issues, or projects that you have not previously faced, but that doesn't mean your peers haven't. As an HSMAI member, you can get (and give) best practices, tools, and templates that you need today – in the Fueling Sales, Inspiring Marketing, and Optimizing Revenue sections of the HSMAI Knowledge Center . Check out this ever-growing , one-stop virtual warehouse of resources fueled by the HSMAI Foundation that can make your newest project easier to get off the ground. Examples of current content include: Sample job descriptions ...
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This article first appeared on Hospitality.net and was written by former luxury hotelier and now reputation management consultant, Daniel Craig, who is also a best selling mystery writer. Does ranking at the top on TripAdivsor mean you are not charging enough? " The theory is comparable to a tenet of revenue management, which basically says that rather than run at high occupancy a hotel may be more profitable if it jacks up rates and takes a hit in occupancy, striking the ideal balance." For the rest of this article and opinions from top hoteliers at Four Seasons Hotels and Library Collection, visit hospitality.net Don't forget to ...
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According to a recent MSNB poll, 86% of travelers check TripAdvisor and other review sites prior to booking a reservation at a property. How can you maximize this type of exposure? 1. Update your primary listing photo regularly Guests want to see what your property looks like today, and your primary listing photo can help you make a great first impression. So, keep it current. Change it with the seasons, or showcase renovations and new features. 2. Add photos As a general rule of thumb: the more photos, the better – travelers consume them at higher and higher rates. Make sure you have more than 20 photos for your property. Travelers are ...
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