Big industry players like Google, TripAdvisor, Facebook and online travel agencies are reshaping the travel marketing landscape in 2016.
In this session Daniel E. Craig discusses the most important trends in digital hotel marketing today and how hotels can stay competitive, from new distribution models to powerful algorithms to mobile technology and big data.
About the Presenter
An author, marketing expert and the former general manager of Opus Hotel, Daniel E. Craig speaks at travel industry conferences around the world. His company Reknown provides strategy, training and best practices in digital marketing and reputation management to a range of global clients, including destinations, technology companies, independent properties and big brands. Visit www.reknown.com.