What questions should you be asking your digital partner?
What are the critically important Key Performance Indicators (KPI) you should be examining in your monthly reports?
How do you know the data in your monthly reports are accurate?
These are vitally important questions for hospitality marketing executives today. Attend our panel discussion to learn how to work with your marketing partner.Effectively working with a digital marketing partner is critical in hospitality when research indicates consumers search no less than seven different sites before making a purchase.
This event is being held in combination with the Hospitality Digital Marketing Certification and Training program and seeks to educate you on how to create value and deepen the relationship you have with your marketing partner or on selecting a new one.
Cindy Brooks, Director of Strategic Accounts – Vizergy
Cindy Brooks is a Hospitality Sales Professional with over 20 years in the hospitality industry. As Dir of Strategic Accounts for Vizergy, her role is to help hotels increase overall market share and online profitability by improving website performance, maximizing visibility and, enhancing guest engagement. Cindy served as Executive DIr of Corporate Client Services for Travelclick where she also worked with hotels and Management companies providing solutions for online marketing including; Website Development, SEO, and PPC.
Steven Herron, Marketing Technologist – HyperDisk Marketing
As a Marketing Technologist at HyperDisk Marketing for nearly 15 years, Steven Herron has developed a passion for proving solutions to hospitality professionals that deliver best-in-class Return On Investment. Areas of expertise include Digital Asset Analysis, Analytics, Structured Data/Semantic Markup/Schema.org ontologies, Loyalty Marketing, and Brand Development.
Michael Woodard, Vice President of Marketing - Goldkey | PHR
Michael joined Gold Key/PHR in July, 2013 after serving as Vice President of E-commerce & Development for one of the largest Washington DC-based private real estate investment & management firms, the B. F. Saul Company Hospitality Group (2002-2009) and as Director of E-Commerce for Pollin-Miller Hospitality Strategies (2013), another well-respected Washington, DC hospitality management company. While working for the BF Saul Company Hospitality Group, Mike was responsible for the Hotel Development, E-commerce & Hotel Technology departments. Under Mike’s direct leadership, the company’s E-commerce revenues grew from $4m-$28m.
3:00 p.m. Registration
3:30 p.m. Digital Partner Media Topic panel to begin.
4:30 p.m. Tour of Stratford U. facilities
5:00 p.m. Reception