Time is running out! Register today for this critically important program!
Do More With Less - It is the new mantra. How do we manage it especially with more and more marketing channels being opened up on a nearly daily basis.
The hospitality industry seems to operate on limited time, and resources, thus making it hard to keep up with the ever changing environment of social media. We’ve pulled together industry experts, to help! You won’t want to miss this exciting program. We’ve tasked our panel with many questions, and hope you will also provide some of your own for discussion.
Our panel will discuss:
- Recent Social Media Trends-What is working well for the hospitality and Restaurant Industry?
- Tips and tricks- effectively updating content and monitoring results
- What's new with Facebook, Pinterest, Instagram, Twitter?
- With limited staff and resources, how can I make the most of my social media efforts? Should I focus on one or several social media outlets?
- What resources are available for assistance?
Dr. Markus Pfeiffer teaches journalism and digital media communication on the master's level at Regent University, VA. He has 20 years of experience in education and emerging Internet and multimedia technologies.
Dr. Pfeiffer is also the owner and president of TWWS, an Internet Communication Consulting company, which serves national and international clients with their online presence, marketing efforts and mobile applications. His academic research areas include how interactive mobile technologies, online marketing and social media applications influence popular culture and interpersonal communication and behavior
David Metze-President/Founder-Incite Response
David is a 25-year veteran of the travel industry. He’s held marketing leadership positions within the industry and founded Incite Response in 2001. David and the team provide successful marketing programs to hotels and resorts in all categories and markets. He has led Incite Response through several evolutions to its current status as an upscale boutique digital marketing agency. www.linkedin.com/in/davidmetze/
Lori Metze-Vice President-Incite Response
Lori is an award-winning travel writer and managing partner at Incite Response. She and the team research and refine strategy for clients in the ever-changing arena of social media sciences, especially since its popularity began to grow in 2011. She successfully leads the team in managing social media and reputation management
for a variety of hotel and resort properties in varying levels of service and scale. Her educational background is in corporate communications and advertising.
www.linkedin.com/in/lorimetze
HSMAI Virginia Members: No Charge!
Future Members: $15.00 (Instant rebate if you join HSMAI at the event)
Students and Faculty: Free
Make sure to stick around after the program for the networking in the Hunt Room!