HSMAI Virginia is here to help you Fuel Sales, Inspire Marketing, and Optimize Revenue through ongoing chapter meetings, webinars, certifications, and networking events.

As a member of HSMAI, you have access to sales and marketing templates for creating marketing plans, budgets, training programs, and a myriad of other time-saving and helpful resources. The current Board of Directors want to provide you with the tools and information you need to achieve more success as a hospitality sales and marketing professional. It is your association.

Your comments and suggestions for programs are greatly appreciated and heeded. Please let us know what you need or how we can improve the chapter by emailing us at info@hsmaiva.com.

If you are interested in becoming a member of HSMAI Virginia, please visit our membership section.

HSMAI Insights

 8 Easy Ways to Make Meeting Planners Happy

HSMAI’s Virginia Chapter recently hosted an event in Richmond to share “A Meeting Planner’s Perspective” with sales and marketing professionals at hotels and other venues around the state. Three seasoned meeting planners shared 8 easy ways that you can make them happy, and have a better chance of winning their business.

Virginia Hospitality Association Wins Two Awards at
HSMAI Mike Leven Leadership Conference

LAS VEGAS,NV  – The Hospitality Sales and Marketing Association International – Virginia Chapter (HSMAIVA) won the 2013 Chapter Innovator Award in Educational Programming at the 2014 HSMAI Mike Leven Leadership Conference. The award was presented by the conference namesake and industry icon, Mike Leven, to chapter president Rob Waddell. The Chapter also received the Best of the Best 2013 Education Programming, Small Chapter award for their overall 2013 educational programs.

The chapter received the Innovator Award for the packaging of HSMAI’s Revenue Management Webinar Series with a study group to prepare for the Certified Revenue Management Executive (CRME) exam offered by HSMAI. The program expanded the visibility of the chapter, helped grow the membership, and had 100% certification success. “The Virginia Chapter is very proud of these awards which highlight the commitment of our volunteer board, and engagement of our members,” said Waddell. The Chapter’s education programs offer specialized content to help fuel sales, inspire marketing, and optimize revenue with a focus on relevant topics and speakers. Every aspect of the content and support material included in the HSMAI VA programs has been specifically designed and developed for those involved in hospitality sales, marketing, and revenue management, including a wealth of subject matter appropriate for entry-level to executives. 

Certified Hospitality Digital Marketer - CHDM

The CHDM program is be broken down into three sections: Digital Marketing Impact; Strategy and Tactics; and Analytical, Productivity and Management Tools. Topics covered include mobile marketing, Online Travel Agencies (OTAs), public relations, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and social media, among others. 

The program is designed for hospitality sales and marketing and revenue management professionals who are interested in expanding their current role; executives seeking to understand digital marketing; and digital marketers looking to understand the hospitality industry.

"Best Western International is putting 50 of our marketing professionals through the new HSMAI Certified Hospitality Digital Marketer program as a means of affirming their knowledge of digital marketing channels," said Dorothy Dowling, senior vice president, marketing & sales, Best Western International. "HSMAI's certifications designate the highest level of expertise in hospitality sales, marketing, and revenue management. We will be proud to have our team carry the CHDM credentials." 


Welcome to HSMAI Virginia, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing and optimizing revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our monthly educational and networking events.


Chapter Events

  1. 2014 Adrian Awards

    Feb 24, 6:00 PM - 10:00 PM (ET)
    United States

Join Our Award-Winning Chapter!

The Virginia Chapter of HSMAI is your best source for hospitality marketing education, training, and events.

Membership Offers:
A competitive edge: weekly insights from industry experts
Peer network: gain contacts and networking opportunities
Marketing intelligence: explore best practices and case studies
Industry discipline-specific education: exclusive access to: extensive online Knowledge Center resources
Our VA Chapter CRME exam prep course
Access: current industry research and White Papers
Much more! 

Click here to join today!

Contact Bree Brostko with questions or to join today! 804-525-2035 or bree@rhainsure.com

Upcoming Americas Region Events

  1. Adrian Awards Gala 2015

    Feb 23
    New York, NY
  2. CHDM Review Course

    Feb 23
    New York, NY
  3. Digital Marketing Strategy Conference

    Feb 24
    New York, NY




Stay Connected! Keep Informed! And never miss valuable content about HSMAI Virginia events, announcements and programming that will Fuel Sales, Inspire Marketing, and Optimize Revenue

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Gold Key/PHR Sponsors Digital Marketing Webinar Series

Gold Key PHR logo

HSMAI VA welcomes PHR/Gold Key as the sponsor of the Digital Marketing Webinar Series beginning April 2, 2014. As part of the sponsorship, PHR/Gold Key is offering meeting space for a study group to attend the webinar and follow up group discussions in order to prepare for taking the Certified Hospitality Digital Marketer exam in the Fall. The series consists of five webinars. Attending the Digital Marketing Webinar Series is for anyone wanting to explore the top issues in digital marketing in 2014 and learn effective strategies and tactics to inspire your organization's digital marketing efforts.

The schedule for the series:
Digital Marketing for Hotels: The good, the best...and the practical - April 23, 2014
Mobile Marketing and Revenue Management - June 11, 2014
Meta Search Marketing:  A New Revenue Frontier in Hospitality - August 27, 2014
eCRM – Own your own customer - October 1, 2014
New Year, New Budget: How to Allocate for Digital Marketing in 2015 - November 12, 2014

Thanks to Gold Key/PHR for their generous support of this series. 

New Member Spotlight

Join us in welcoming the following new members
to the HSMAI Virginia family:

Stephen Proffitt, Student NSU / Intern at VA Beach CVB
Janet Bharij, Student / ARP Hospitality
Kristi Kastrounis, Gold Key|PHR Hotels & Resorts
 Arthur Schleifer, Gold Key/PHR Hotels & Resorts
Kimberly Schlick, LTD Management Company
Andrea Paoletti, Expedia (Transfer)

Thanks to Our Sponsors

HSMAI Virginia welcomes our newest sponsor, Incite Response