HSMAI Virginia Chapter Wins Awards




Virginia Hospitality Association Wins Two Awards at HSMAI Mike Leven Leadership Conference

LAS VEGAS,NV  – The Hospitality Sales and Marketing Association International – Virginia Chapter (HSMAIVA) won the 2013 Chapter Innovator Award in Educational Programming at the 2014 HSMAI Mike Leven Leadership Conference. The award was presented by the conference namesake and industry icon, Mike Leven, to chapter president Rob Waddell. The Chapter also received the Best of the Best 2013 Education Programming, Small Chapter award for their overall 2013 educational programs.

The chapter received the Innovator Award for the packaging of HSMAI’s Revenue Management Webinar Series with a study group to prepare for the Certified Revenue Management Executive (CRME) exam offered by HSMAI. The program expanded the visibility of the chapter, helped grow the membership, and had 100% certification success. “The Virginia Chapter is very proud of these awards which highlight the commitment of our volunteer board, and engagement of our members,” said Waddell. The Chapter’s education programs offer specialized content to help fuel sales, inspire marketing, and optimize revenue with a focus on relevant topics and speakers. Every aspect of the content and support material included in the HSMAI VA programs has been specifically designed and developed for those involved in hospitality sales, marketing, and revenue management, including a wealth of subject matter appropriate for entry-level to executives. 

Gold Key/PHR Sponsors Digital Marketing Webinar Series

Gold Key PHR logo

HSMAI VA welcomes PHR/Gold Key as the sponsor of the Digital Marketing Webinar Series beginning April 2, 2014. As part of the sponsorship, PHR/Gold Key is offering meeting space for a study group to attend the webinar and follow up group discussions in order to prepare for taking the Certified Hospitality Digital Marketer exam in the Fall. The series consists of five webinars. Attending the Digital Marketing Webinar Series is for anyone wanting to explore the top issues in digital marketing in 2014 and learn effective strategies and tactics to inspire your organization's digital marketing efforts.

The schedule for the series:
Digital Marketing for Hotels: The good, the best...and the practical - April 23, 2014
Mobile Marketing and Revenue Management - June 11, 2014
Meta Search Marketing:  A New Revenue Frontier in Hospitality - August 27, 2014
eCRM – Own your own customer - October 1, 2014
New Year, New Budget: How to Allocate for Digital Marketing in 2015 - November 12, 2014


Thanks to Gold Key/PHR for their generous support of this series. 

Certified Hospitality Digital Marketer - CHDM

The CHDM program is be broken down into three sections: Digital Marketing Impact; Strategy and Tactics; and Analytical, Productivity and Management Tools. Topics covered include mobile marketing, Online Travel Agencies (OTAs), public relations, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and social media, among others. 

The program is designed for hospitality sales and marketing and revenue management professionals who are interested in expanding their current role; executives seeking to understand digital marketing; and digital marketers looking to understand the hospitality industry.

"Best Western International is putting 50 of our marketing professionals through the new HSMAI Certified Hospitality Digital Marketer program as a means of affirming their knowledge of digital marketing channels," said Dorothy Dowling, senior vice president, marketing & sales, Best Western International. "HSMAI's certifications designate the highest level of expertise in hospitality sales, marketing, and revenue management. We will be proud to have our team carry the CHDM credentials." 

 

chapter events

  1. Digital Marketing Webinar and Training Certification

    Apr 23 - Nov 12
    Virginia Beach, VA, United States
  2. Working with a Digital Partner

    Apr 24, 3:00 PM - 6:30 PM (ET)
    Virginia Beach, VA, United States

HSMAI Virginia President's Corner


First, let me say it has been a pleasure serving as Chapter President during the past year, and I look forward to serving you in 2014! The HSMAI Virginia Chapter has been busy, and appreciates your support in becoming the 3rd ranked out of 16 small HSMAI chapters in membership growth! Your Board of Directors is developing relevant programming and education, and exclusive resources for its members, while collaborating with state and local associations and CVBs to extend our reach and member value.

Please consider helping on a committee. In Hospitality, you get ahead by getting involved! To find out more, contact me at rwaddell@cwhotels.com.

We look forward to an exciting year with opportunities to help you fuel sales, inspire marketing, and optimize revenue!

Also, please note…

The Government Insider Webinar series begins February 20th! Find out more.

The MPI/HSMAI Dual Membership Program has been extended into 2014 at the 2013 discounted rate to support the official collaboration of our two organizations!

Don’t give your competition who are members a competitive advantage. Find out about membership...

Rob Waddell, CRME

President - HSMAI Virginia

 

 

 

 

 

2014 Revenue Optimization Conference

June 23, 2014
Los Angeles, CA

Registration | Housing | Sponsorship

welcome

Welcome to HSMAI Virginia, whose mission is to grow business at hotels and their partners through fueling sales, inspiring marketing and optimizing revenue.

Fuel Sales
Resources for sales professionals to fuel sales in their organizations, including articles, white papers, conference presentations, and templates.

Inspire Marketing
Inspire your marketing by accessing resources such as case studies of the winners of the HSMAI Adrian Awards competition, insights from industry marketing leaders, and marketing templates.

Optimize Revenue
Optimize your revenue by incorporating principles from HSMAI's Revenue Optimization Conference (ROC) presentations, expert articles, and revenue management templates.

We hope to see you at our monthly educational and networking events.

Upcoming Americas Region Events

  1. 11part Government Insider webinar series

    Feb 20 - Dec 18
    McLean, VA
  2. 10-part Revenue Management series

    Mar 12 - Dec 3
    McLean, VA
  3. 10-part Revenue Management series

    Mar 12 - Dec 3
    McLean, VA

 

 

 


Member Spotlight! Jack Meredith, PhD

Applying eMarketing, technology, business and hospitality and management consulting experiences using data driven analytics to grow top line revenue and improve bottom line profitability.

Perform advanced CRM and data analytics to improve marketing campaign effectiveness, analyze revenue generation and evaluate marketing channels effectivess. 

Providing digital marketing consulting and perform advanced analytics guest analytics including; booking pacing analyses, assessing direct and oline channel performance, maximizing RevPAR strategies and optimizing marketing campaigns performance. Manage resorts marketing databases, all online digital channels analytics and marketing and revenue and cost attribution.

Extensive use of Google Analytics, Google Adwords, Google tools, Omniture Analytics and SQL tools to analyze online channel and marketing performance, call center performance attribution, marketing and revenue channels, including detailed digital levers and campaign analytics with over 10 years experience in hospitality.

Specialties: 
Digital Marketing and Analytics focused on travel and hospitality
SEM, email, PPC, SEO and Channel distribution marketing strategies
Google Analytics, Omniture and related reporting and IT tools
Advanced Multi-variate Data Analytics, Reporting & Research
Strong Customer Analytics and Profiling 
Experience with multiple Hospitality softwares and technologies

 

new member spotlight

Join us in welcoming the following new members
to the HSMAI Virginia family:


Stephen Proffitt, Student NSU / Intern at VA Beach CVB
Janet Bharij, Student / ARP Hospitality
Kristi Kastrounis, Gold Key|PHR Hotels & Resorts
 Arthur Schleifer, Gold Key/PHR Hotels & Resorts
Kimberly Schlick, LTD Management Company
Andrea Paoletti, Expedia (Transfer)

thank you to our sponsors

HSMAI Virginia welcomes our newest sponsor, Incite Response