Leveraging the Strength of LGBT Travel Spending - May 23, 2013
Lafayette Hotel
2223 El Cajon Boulevard, North Park
San Diego, CA, 92104
Thursday, May 23
11:30am-1:30pm
Join HSMAI-San Diego and the Greater San Diego Business Association (GSDBA) for lunch at the newly redesigned Lafayette Hotel to learn how to market and sell to one of the most lucrative travel markets – LGBT travelers ((lesbian, gay, bisexual and transgender).
This market is a sizable and growing one, with LGBT travels having more disposable income and a propensity to vacation. The annual economic impact of LGBT travelers is estimated to be $65 billion in the U.S. alone.
You'll learn:
- Why to invest in LGBT marketing
- How to effectively market to the LGBT traveler
- Research and case studies
- Preferences of LGBT travelers
SPEAKERS
Jeff Marsh
Orbitz LBGT, Marketing Director
Tom Luhnow
GSDBA, CEO
