State of the Industry Luncheon Featuring Margie Sitton
The San Diego Tourism Authority is back in a big way! Fueled by an unprecedented, multimillion dollar marketing campaign and several new, innovative promotional initiatives, San Diego's tourism economy scored its best year on record in 2014.
Join the Hospitality Sales & Marketing Association for an engaging luncheon with Margie Sitton, Senior VP of Sales and Services at the San Diego Tourism Authority, and learn about the challenges and opportunities that await hospitality sales and marketing professionals in the new year.
Margie will share highlights of the SD Tourism Authority's strategic plan, multi-platform marketing campaign, new initiatives such as destination marketing in China and Mexico, changes on San Diego's horizon, and how San Diego’s is poised to set local industry records in each of the major categories, including total number of visitors (33.8 million), visitor spending ($9.2 billion), the number of hotel room nights sold (16.2 million), and hotel transient occupancy tax revenue ($244 million).
Come jump start your 2015 with HSMAI San Diego!