The Brand of YOU
Michael J. Lyons of Lyons Pride Enterprises, LLC
Every one of us is a
unique human being and, like it or not, you represent a brand - the
brand of YOU. This session reviews the disciplines of business
branding and applies them to the process of creating, developing,
managing and protecting your own personal brand.
How you present yourself,
how you behave and how you are perceived by your professional peers
will determine your personal brand and the level of success in your
career (and life). After all, if you don’t brand yourself, other
people will. And, chances are they won’t brand you in the way you
want to be branded. If you are not conscious of your personal brand
and don’t work on it, you may fall short of your career
aspirations. It has been said that your smile is your logo, your
personality is your business card, and how you leave others feeling
after having an experience with you is your trademark. So true. In
this informative and entertaining session, speaker Mike Lyons will
engage the audience with interactive and fun exercises, and walk
participants through a road map of how to enhance and sustain your
personal brand.
Outcomes:
-
Learn how to build a
personal brand so you can be more successful personally and bring
more value to the company where you work
-
Learn how to package
"Brand YOU" in person and online with a distinct value
proposition, and how to develop a marketing game plan for success
-
Learn the four
components of your personal brand and why all 4 must be addressed
and incorporated into your brand plan:
- Appearance
- Personality
- Competencies
- Differentiation
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