Join us for the HSMAI-GA Educational Luncheon
Wednesday, April 10, 2013
11:00 am - 1:30 pm
The Fox Theatre
Creating an Apple-like Hospitality Experience
Featuring Mike Wittenstein
Register now
In ten years, Apple reinvented retail, music, telecom, and technology marketing. Mike's presentation will review Apple's phenomenal success and break it down into bite-size bits. The Apple brand hasn't earned its place next to Coca-Cola for doing just one thing well—it does hundreds of things well--at the same time. Just like a hotel or destination resort, the devil is in the details. Unlike others, Apple (and other successful 'experience brands') themes and prioritizes their efforts differently from its competitors. Mike will expose some of Apple's secrets in a format you can apply at your hospitality brand. You will find out what makes the strong emotional connection with customers, how seemingly expensive activities actually save the company, and how Apple made their store showrooming-proof. Mike is an engaging storyteller (his company's name is Storyminers) and his presentation will deepen your understanding of customer experience— way beyond the connection between cookies at the front counter and REVPAR.
Meet the Speaker:
Mike Wittenstein has been helping companies solve problems for 15 years through great customer experience design. Working with companies like McDonald's, LeasePlan, and Jim Ellis, founding his own company and consulting with 300+ other companies in 25 countries, he has nearly perfected the art of great customer experience design. Mike knows how to delight customers, engage employees, and profit shareholders with a distinctive experience design that helps his clients' brands stand out and increase value. Mike started IBM's first international experience design practice in 1999. He earned his MBA from Thunderbird and speaks English, Portuguese, Spanish, and Russian.
Agenda:
11:00 am Registration & Reception
11:30 am Announcements & Lunch
12:00 pm Program
1:30 pm Conclusion |
Location:
The Fox Theatre
660 Peachtree St NE
Atlanta, GA 30308
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Lunch is provided by Bar-b-Cutie and includes:
 BBQ Pulled Pork
Chopped Grilled Mesquite Chicken
BBQ Beans
Cole Slaw
Potato Salad
Banana Pudding
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Registration and Pricing:
Cost for First 10 Registrants
(Special Promotion)
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Cost by 4/8/13
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Cost after 4/8/13
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Members: $25
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Members: $35
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Members: $45
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Non-Members: $40
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Non-Members: $50
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Non-Members: $60
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Student Members: $15
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Student Members: $25
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Student Members: $35
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Student Non-Members: $20
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Student Non-Members: $30
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Student Non-members: $40
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Thank You to Our A/V Sponsor:
